Well it is official. My new Saturday Red wine label will be taken public in a few months. It will be Global Wine Group's first retail based wine. Hopefully you will all see my work in shopping markets soon. It is always nice when the "man" tells you that they don't like your design when everyone else in the company loves it and then it comes back to bite them in the butt. Like that one time I designed an awesome label and the "man" thought their idea was better and that mine wouldn't work which would have meant that I wasted two weeks worth of work until the time came to start the promotion of the wine and we went with my lable due to time constraints on a limited basis only to see how much consumers loved it so much that they had no choice but to pursue the option of taking the label public because it would make so much money!!! Yeah, that time was cool. EAT YOUR CROW!
January 20, 2005
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