December 24, 2008

fortifido

Despite the many reasons to NOT partake in bottled water, Americans sure love it. And despite the current economic.... situation, we are a ridiculously wealthy group of people. You know how i know? i have a dog. No, it's not a non-sequiter, pet-ownership gives you a view into a very unique behavior of human kind, especially 1st world, Western behavior and what kind of markets and spending that creates. Por ejemplo, Penny got some cookies for Christmas. They're dog treats, but they look like cookies. Now, introduce me to a dog who will say 'oh! wonderful! they look just like little Snickerdoodles!' Or, for that matter, think about dog treats shaped and colored to look like T-bones. Unless your dog spends alot of time looking at and eating raw cuts of beef, i don't think even the smartest canine makes the connection when you hold out an inch-sized treat and say 'siiiiiiiiiit.' There's no association for the dog between the human-food representation and the shape and color of the treat. Thus, these products are solely for the human to enjoy giving. A cookie-shaped treat is more fun for you to give because YOU enjoy eating cookies more than you enjoy eating odd, brownish nuggets, so it's like an extra treaty treat for Fido and that makes you a better Alpha. Humans are funny like that. What's less funny and more disturbing is when we create, package, market and SELL this kind of BS:

It's bottled water, FOR YOUR DOG. This is the same dog who barks at his own farts, eats rope for fun, tries to stick her head through a closed doggie door...TWICE, is scared of wrapping paper, and a billion other odd/unintelligent/vile/goony things canines do. REALLY. There are four flavors of this stuff: peanut butter, parsley, lemongrass and spearmint. Penny loves anything peanut butter, most dogs do, but lemongrass? seriously? spearmint? Your dog isn't going to take a few sips and turn and tell you 'wow, that's really refreshing with the mint, thank you Alan. We should try some with fresh raspberries too.' The premise of course is that this water is fortified with nutrients and vitamins your dog needs for a healthy life. To that i say BUY BETTER DOG FOOD. Or, you know, BUY VITAMINS FROM YOUR VET. They're probably alot more effective than the (literally) watered down version that a dog Penny's size would need 2 quarts of every day. (that's 2 bottles of Fortifido. Every. Day. (all bottles sold seperately)) The spearmint flavor also acts as a breath freshener, but i doubt it would take very many tongue baths around the ol' dog-gina to cancel out that benefit.
Cookies and t-bones: weird, but whatever. 1 box lasts several months, you recycle or re-use it when you're done and that's that. 2 plastic bottles of water a day so your dog can get vitamins it should be getting from its food or its doctor? Excessive, and evidence of a society with its priorities on ass backwards.

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